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Apply Phil Knight's Nike playbook to your market data strategy. Learn when to own proprietary analytics for commodity feeds to avoid vendor dependency.

Many firms assume their market data spend reflects actual usage and value. A closer look reveals something different: significant gaps exist between what organizations pay for, what they have access to, and what they use.   ​Spending on market data grows quietly over time. Fees renew automatically, access rights expand with each new project, and system complexity accumulates. Gradually, organizations lose visibility into the relationship between their funding commitments and